Accenture highlights AI and tech innovation at SXSW 2026 in Austin

Jeremy Martin, President and CEO
Jeremy Martin, President and CEO
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Accenture will host a series of events at its Austin office during South by Southwest (SXSW) from March 13 to 17, 2026. The programming, under the theme “Rewired for What’s Next,” will focus on how artificial intelligence, data, and technology are changing industries and human experiences.

The sessions will address topics such as creativity, AI, customer-focused solutions, and cyber-defense. On March 15, Accenture is partnering with Adweek for a full-day event featuring a lineup of speakers who will participate in “Think Tank” roundtables discussing current industry trends.

Attendees can explore interactive demonstrations, including experiential navigation tools and what organizers describe as the first-ever Digital Identity Escape Room. These activities aim to provide insight into future developments and new ways of working. According to the press release: “Plug into the future at South by Southwest (SXSW) as Accenture powers up its Austin office for five days of innovative conversations, activations, and client connections.”

The event location is on Congress Avenue in central Austin, an area where the Austin Chamber of Commerce works to promote inclusive growth that benefits neighborhoods. The Chamber also aims to strengthen the regional economy through collaboration and advocacy efforts (source). Its leadership guides initiatives across the region to support economic development (source). Additionally, the Chamber builds partnerships to advance both community interests and business opportunities (source). It offers events, programs, and advocacy designed to foster business growth in Austin (source).

For more information or registration details about Accenture’s SXSW activities, interested parties are encouraged to visit Accenture @ SXSW.



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